Case study · 06 / 11
PeopleCoral
PeopleCoral is an HR, payroll and AI platform that runs single-tenant for each company, managing people across many countries in one system.
01Challenge
The company needed a clearer way to present its international HR and payroll platform and build confidence with business decision-makers.
02Solution
Improved the content structure, visual hierarchy, and presentation across screen sizes to create a more focused product marketing website.
03Key features
- Key message and a “Book a free demo” button on the first screen
- A 30-minute demo booking pop-up on every page
- Journey-based navigation: Philosophy, Platform, Architecture, AI, Roadmap, ROI
- Resources, Careers, Blog, Webinar and FAQ pages
04Delivered scope
12navigation items following the customer journeyCounted on peoplecoral.com
1demo booking pop-up on every pageCounted on peoplecoral.com
Counted on the delivered website and the acceptance record.
05Scope & technology
WebflowProduct marketing websiteResponsive interfaceContent hierarchy